“Integration” is a hot word out there right now. When you’re around Maverick, you’ll hear it combined with a lot of talk about proprietary design. That’s because we have made a number of choices that are indeed different than the rest of the bike world. So it begs the question, “Is integration on a bike good or bad?” We have to say the answer is “Yes. Both.” If there is a standard component or design that performs well just like it is, then don’t mess with it. We don’t believe in creating a proprietary part just to say we did.
 
However, we e by asking, “Who’s benefiting from the integration?” If it’s the bike company who benefits most because it gets to charge more or sell more, then the integration is a bad idea. But if the rider benefits with a clearly and objectively better ride as a result, then the integration is a brilliantly good thing. Based on this kind of thinking, we have been integrating some key areas of our bikes – in some cases since we started 6 years ago.

 

“Integration” is a hot word out there right now. When you’re around Maverick, you’ll hear it combined with a lot of talk about proprietary design. That’s because we have made a number of choices that are indeed different than the rest of the bike world. So it begs the question, “Is integration on a bike good or bad?” We have to say the answer is “Yes. Both.” If there is a standard component or design that performs well just like it is, then don’t mess with it. We don’t believe in creating a proprietary part just to say we did.
 
However, we won’t let conventional thinking stop us from creating something ourselves if the performance gain is clear. We believe in building it better and smarter than anyone else. This idea of integration and design is something we approach in a very calculated way at Maverick. We always make sure we sniff out whether the integrated approach is the right one by asking, “Who’s benefiting from the integration?” If it’s the bike company who benefits most because it gets to charge more or sell more, then the integration is a bad idea. But if the rider benefits with a clearly and objectively better ride as a result, then the integration is a brilliantly good thing. Based on this kind of thinking, we have been integrating some key areas of our bikes – in some cases since we started 6 years ago.

 

“Integration” is a hot word out there right now. When you’re around Maverick, you’ll hear it combined with a lot of talk about proprietary design. That’s because we have made a number of choices that are indeed different than the rest of the bike world. So it begs the question, “Is integration on a bike good or bad?” We have to say the answer is “Yes. Both.” If there is a standard component or design that performs well just like it is, then don’t mess with it. We don’t believe in creating a proprietary part just to say we did.
 
However, we won’t let conventional thinking stop us from creating something ourselves if the performance gain is clear. We believe in building it better and smarter than anyone else. This idea of integration and design is something we approach in a very calculated way at Maverick. We always make sure we sniff out whether the integrated approach is the right one by asking, “Who’s benefiting from the integration?” If it’s the bike company who benefits most because it gets to charge more or sell more, then the integration is a bad idea. But if the rider benefits with a clearly and objectively better ride as a result, then the integration is a brilliantly good thing. Based on this kind of thinking, we have been integrating some key areas of our bikes – in some cases since we started 6 years ago.

 

“Integration” is a hot word out there right now. When you’re around Maverick, you’ll hear it combined with a lot of talk about proprietary design. That’s because we have made a number of choices that are indeed different than the rest of the bike world. So it begs the question, “Is integration on a bike good or bad?” We have to say the answer is “Yes. Both.” If there is a standard component or design that performs well just like it is, then don’t mess with it. We don’t believe in creating a proprietary part just to say we did.
 
However, we won’t let conventional thinking stop us from creating something ourselves if the performance gain is clear. We believe in building it better and smarter than anyone else. This idea of integration and design is something we approach in a very calculated way at Maverick. We always make sure we sniff out whether the integrated approach is the right one by asking, “Who’s benefiting from the integration?” If it’s the bike company who benefits most because it gets to charge more or sell more, then the integration is a bad idea. But if the rider benefits with a clearly and objectively better ride as a result, then the integration is a brilliantly good thing. Based on this kind of thinking, we have been integrating some key areas of our bikes – in some cases since we started 6 years ago.